Two major headlines to hit Ahmedabad newspapers in past one week are about the high profile land deals that happened on the booming SG Road. One involves the establishment of Gujarat’s biggest mall and another is the creation of city’s most luxurious commercial and retail space. This is just the tip of the iceberg. With ongoing development across segments and the infrastructural push given by state government, the boom is set to sustain. The set up of Dholera Airport, Intra City Metro Rail, Road Development drive etc are all going to add to Ahmedabad’s Mega City status. Amidst these developments, it is imperative to look at ‘Signs’ beyond its functional utility. Sign is the first and the most impactful perception creating tool for a real estate establishment and the way they treat Sign within the project, has a huge bearing on markets receptivity. We are fortunate to work with many progressive Real Estate developers of the state of Gujarat, who carry the foresight and invest in right kind of signage to enhance their developments.
Pre-Launch visibility to augment pre-booking
The new trend in the segment is to use signs for pre-launch visibility and branding. In some of our recent projects like Sankalp Iconic Tower, Silver Radiance, Zodiac Marquis and Shivalik Shilp the signs were installed while the construction is still in progress. This has helped the developers to create visibility for the project and also optimise the returns on their publicity/advertising that happens for pre-booking. Most projects get into signage as the last act of the construction phase, these smart developers are changing the trend in their favour.
High Value Real Estate needs High Visibility
As discussed above, Ahmedabad is booming and with its the spending power of amdavadis. This is upping the demand for high value Real Estate – both in residential as well as commercial segments. For such projects the importance of signage increases manifold. Investors putting their faith in High value real estate are expecting High Visibility for their address, and SIGNS play an important role in creating visibility for such projects. Multiple signs are needed in a high value real estate project to serve diverse needs. Visitiblity from distance, visibility while driving close by, Information signs, Directory for visitors, Directional signage, Parking signage – all of these have to be intune with the branding and visual language of the project. It is this care and sensitivity in designing and installation of signage that differentiates one real estate project from another.
Sign as an Information disseminator
Most real estate projects falter on providing information in the most convenient way. Using high precisions and well manufactured Directory signs, Way Finding Signs, Emergency signs enhances the overall experience of the user and inturn generates value for the developer. Elite Signs has multiple solutions in terms of design and material to help serve this particular need of the developers. In a retail/commercial establishment efficiency of Information signs has a direct bearing on returns of the investors/occupiers. We are glad to have partnered with a variety of developers in making signages for their establishments.
All in all this tells us how important are Signs for a real estate developer, and the developers who have changed their perspective of looking at signs beyond its functional utility of mere naming – are benefiting greatly from their investments in sound signs.